Questionnaire Analysis Results

Questionnaire Analysis

Before collecting my results, I had to design a questionnaire suitable for the topic being a college magazine. After collecting these results I have found out that 90% of the students at East Norfolk said that they do not read the college magazine, this could mean that the product doesn’t work as well with their chosen target audience than they hoped or the product costs a bit of money. From this I asked the students how much they would pay for a college magazine, 85% said between nothing and 50p, this implies to me that the magazine either has to say ‘FREE’ on it at first or the cost of this has to be below 50p. We then asked the public how often they would like the magazine to be published, the results did come out fairly even. However the two top percentages were 35% and 25% for monthly and fortnight. This gives me a clear awareness of how often my magazine would need to be published, which isn’t very often.

Thinking back to my target audience, we had to think what topics would work well with a college magazine and gave the students a wide variety of different topics. The top 5 which had the highest votes were student tips, college events, gig guide, fashion and finally local events, this shows to me that these are the most popular topics to include in my college magazine which will hopefully encourage more students to then read it. I also wanted to know what colours the students would like to have on the magazine, as the colour is the bit which attracts the audience to the magazine. The 5 main colours which the students chose were black, white, blue, pink and purple, this demonstrates to me that these colours is what would attract to the students, hopefully by me including these colours in the magazine it will attract and hopefully convince more students to read the magazine.

Another article I thought would work exceedingly well in a college magazine is a jobs page, for students who are either looking for a job or are just interested at what jobs are going. 95% of the students said that they would like to see a jobs page featured in a college magazine, this could also attract students more to read the magazine. The main image on any magazine is very important, as this also attracts the viewers to look at the magazine and perhaps purchase the magazine. We gave the students a variety of options to choose from, however 75% said that they would like either a student or student(s) work featuring on the front cover of the magazine. The font didn’t have a conclusive answer, so I thought that I would use a more modern font to suit the target audience, being college students. Lastly, we asked the students what masthead of the magazine should be. Most of the students answered with ‘EN..’ then something else with it. This suggests to me that the masthead should include EN in it with something else to go with it.